Internet Marketing 101
June 6th, 2003
Hey Y'all;
I hope this week finds you and your family doing well.
The days are counting down around our house as the wedding approaches
for our daughter in July.
Geeesh, I didn't know it could be such an emotional time. At least for
my wife and daughter.... showers, annoucements, invitations and all that
good stuff. Plus my daughter's best friend is also getting married as
well so it's double showers, etc.
They are having one of those stressed out type mother/daughter conversations
right now about some details. Funny it's not stressing me a bit...grin...
Well maybe my wallet.... fortunately it's not a big wedding.
:-(
Anyway this week I'm including an excerpt from a teleseminar I conducted
in March. This excerpt targets a question about doing and developing JVs
(joint ventures). As many of you already know I stress building relationships.
Yes a relationship is basically a JV.
Hmmm, isn't marriage a JV of sorts. One person profits and one person
pays. Oh excuse me, that's a sales transaction....big grin...
Here is a portion of what Stephen Pierce of
The-Whole-Truth.com,
Willie Crawford of WillieCrawford.com
and
Marty Foley of ProfitInfo.com
had to say about developing JVs at my teleseminar:
======================================
Stephen:
"O.K. I am sure everybody has some information to give on that. I
think the first thing when it comes to approaching or just the whole idea
of just going for a JV Partner is having your mind right.
That begins with understanding the profit cycle that every business, or
rather their large or small marginal line, that there as a profit, has
a cycle where they have to continue to move their products or services
to their customer base to keep their profits flowing and keep those profits
growing.
Either they are creating those products or services in house or they are
looking for products outside of themselves and that is where the JV partners
come in and that is where they look for affiliate programs to join.
They need you, they need what you have as long as what you have is
original and it offers true value and is something that their customer
base can benefit from.
But the idea of a big JV opposed to a small JV. There is a big difference
between a big name and a big list and there is a big difference between
a list and a responsive list.
I have seen small list out pull big list I have seen basically people
with no name and a medium size list outpull people with a big name and
a very large list.
So, I mean your legs carry you but it would really suck to not have your
thumbs.
Basically what I am saying everything has its part. You want your legs
and you want your thumbs. You want the big JV Partners and you want the
small JV Partners so the idea is to go for them all.
Find the people in your market from your searching or you’re own research
that you want to target and then you can put those into a list of priorities
that you want to go for.
Let’s just say that you want to go for the big partners that is fine just
because other people are viying for their attention and mind share and
trying to get these partnerships going so they can make money.
Think outside of the box and kinda be creative, maybe buy their product
to try to get closer to them or sign up for their service to get closer
to them.
And if you are not new and have your own list and it matches their market
place, and you just came out with a new product that you want to JV with
them, then join their affiliate program if they have one and market their
product to your list and put some money in their pocket.
And then kind of approach them, kind of set yourself up where they will
want to pay a little bit of attention to you because you have spent money
with them or you help them to make some money.
And kind of think outside of the box, everybody is approachable and nobody
is unreachable. It doesn’t matter how busy they are how big their name
may be you have to go for it. If the deal is
going to be landed, you have to go for it.
If you get a no, that's fine it is par for the course. Not everybody is
going to say yes. But if your product is solid and it offers true value,
I mean go for it.
Have confidence in your product, approach them, and know that you are
approaching them because you have something that will help benefit them
and you have something that will help benefit their list.
If you can approach them with that level of confidence, there is no problem,
it doesn’t matter who else is trying to get their attention because you
have something that you know for an absolute fact that they can benefit
from and their list can benefit from.
But I am sure someone else will want to add to that."
Marty:
"I had a couple of thoughts, Gary.
I was going to mention that there are two sides to the JV issue
for the most part.
If you are little guy looking for JV Partners of course you want to take
anyone that you can get.
You have to sacrifice more in your JV Partnerships. But as you
become more well known you are probably approached very frequently for
JV offers you have to become more selective as there is only one of you
to go around.
Then you can kind of skim the cream of the crop you can be more selective
in your JV selections.
But regarding someone who is small and looking for JV Partners, one point
I would like to interject is that the easier you make it for your potential
JV Partner, let's say you are wanting to hook a big name for a JV
Partnership.
The easier you make it for them where they only have to add water and
stir, then you are more likely to be successful because remember many
other people are probably approaching them with joint venture offers and
they are just so busy and they would if they had more time but they can’t.
Just make it as easy as you can."
Willie:
"I would like to add if you are going to approach especially a big
publisher, which is the people I am most familiar, with a offer you should
really consider what it is going to do to their relationship with their
subscribers.
You shouldn’t even ask a person to offer his subscribers something that
is going to alienate a lot of his subscribers.
You need to approach the whole JV issue from the perspective or tell the
potential JV Partner, how I can help you and your subscribers can
get something that they want.
You really need to be thinking about their best interest. And what they
will do is it familiarizes you with them through that JV Partner and sets
you up with future additional business with those subscribers."
======================================
Hope you enjoyed the excerpt. This was just a small excerpt from one page
of the 90 minute event.
If you would like more details of the event then visit the below link
for details about the PDF file and MP3 file:
http://www.internetmarketing-101.net/seminars.htm
Summing It Up:
Please note the mention of relationship, partnership, and both parties
receiving true value from the JV. I hope you see and understand the importance
of:
1. Stressing what your potential JV partner will receive from the venture.
2. It's not just about you, it's about them and their list or their customers.
3. It's about their reputation that's on the line with their customers
or list.
4. Consider the perceived value for both parties involved. You product
should match or compliment their list, site, or customer's specific interest.
5. Make it easy for them. In other words:
"Make them an offer they can't refuse."
Last but not least:
ASK!
If you don't give them the opportunity to say no, then they don't have
the opportunity to say YES!
That's all folks, and I hope all of you have a great weekend!
Send me your comments and/or marketing questions please:
comments@InternetMarketing-101.net
Thanks for joining me and my rambling!
PS: Send your comments and/or marketing questions to:
comments@InternetMarketing-101.net
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let me know...grin...
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