Internet Marketing 101

July 4th, 2003

Hey y'all;

Today is a holiday in the USA and I'm hoping to take it..grin..
I hope all of you celebrating the 4th of July have a safe and happy holiday.
Let's remember those that made and continue to make our freedom possible.

I'll be brief today so let's get on with it. Be sure to read the excerpt below from our teleseminar held last Saturday. I think you will find Tony Blake's advice very helpful and informative.


BUT first, last night I received another official looking email asking me to log into my PayPal account with a form built into the email. It said they were validating their records. If you get one of these emails, I suggest you email PayPal support or call before using the form to login. It also requests a credit card number. I would not login using this form if you receive it in your email.

The email looks just like an official email from PayPal. I haven't heard back from them yet (just emailed them) but I suspect this is another scam.

After viewing the souce code of the email, the form itself sends the info to another domain and email address using encrypted commands. Again this domain was just created yesterday. Similar to the BestBuy scam.

Please note though, the email actually had the reply address showing the PayPal domain, however remember it's telling you to use the form, and not to reply to the email. Obviously that's because the form will send your info to some unknown person eagerly waiting to get their hands on your information.

Anyway, beware and check with PayPal through the proper channels, such as phone or via their site and support persons.

This is one of the most realistic though probably bogus forms and methods I've seen to try to get your info. Especially for those new to the internet, and don't understand how forms can be used within email to submit info with the "post" and "get" commands.

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Ok, onward we go.
Last weeks teleseminar:
All I can say is it was a great event. The panel delivered some great information about creating your own information products. The teleseminar was scheduled for 60 minutes and lasted for two hours!

Below is an excerpt from the event that I grabbed from the partially transcribed script. This is Tony Blake discussing product value and delivery in an answer to a question from one of the listeners:

Tony Blake:
" I think one of the things that we have a tendency to talk about when we are looking for how to deliver a product or target a product is a thing called message to market match. I think what we need is to take that information and apply it to a thing we should call media to market match. And that means we should understand that we can deliver our information whether it ebooks, physical products, or audio products in a wide variety of ranges.

Whether it is down loadable or physically delivered. I am a big fan of physically delivered products for a variety of reasons.

Number one I can get much higher dollars for physically delivered products, even if it is a CDs.

Second I can pull in much larger file sizes on physically delivered products, especially on CD's, than is feasible for most people to download. We need to understand several things.

We need to look at a niche market that we are developing a product for and understand where they are in the food chain of the Internet. Since we are talking basically about the internet, but creating info products obviously is creating products that are off line base and sold on an off line basis."

I think a lot of marketeres don't talk about it because everybody wants to do the free and cheap Internet stuff. They don't realize that they are really missing a really large portion of their audience. At least 70% of your marketplace is still offline. They perfer to be approached offline and sold offline. They prefer to have their products delivered to them off line.

We are creatures of habit and it is very difficult to get away from the need and the want to have quote - unquote to use a George Corlon term "stuff". We like stuff. It physically applies to most people, especially the high dollar things it makes them feel more as if they own it rather than be digital product where when you turn off your computer it goes away.

So we need to understand where our market is and who our market place is. Where our niche is and how best to deliver the product to them. There are some markets where download delivery may be more difficult that physically delivering it. There may be some markets where download delivery is necessary. We do have a lot of different mediums to do it.

PDF by the way is my favorite system mainly because I can create and layout products, I use PageMaker for layout in a format where if they want to print out it will print like I would like it to print out rather than like the exe files where half the time they don't print out correctly or they are slightly problematic.

Now there is a question that most have not asked or no one has asked on the question list and that is security. I think one of the biggest problems, one of the biggest fears is that most of us have is as far as delivery is piracy. Well we need to realize something and this is something that is extremely important whether you like it or not somewhere along the line someone is going to steal your product..."

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Hope you found Tony's advice insightful and useful. This was just one brief comment from the two hour teleseminar. Tony's site is located at:
http://www.ablake.net/forum


I'm currently offering the MP3 and PDF file for the teleseminar at a special price while they are being finished up for conversion. After that the price goes up, which is July 7th as the target date for completion and delivery of the files.

Get the two hour event for a 60 minute price!

For details click below:

http://www.CreateInformationProducts.com



I hope you have a great weekend!!!


Send me your comments and/or marketing questions please:
comments@InternetMarketing-101.net


Thanks for joining me and my rambling!



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