Internet Marketing 101

July 18th, 2003

Hey y'all;

Well as you know last week, I was out of town giving away my daughter at her wedding. Wow folks, let me just say what an experience! Not only exciting, but very hectic and tiring as well.

Every night our room was busy with little "tap, tap, taps" at the door or the phone was ringing until 1:30 AM. Man, I was glad to get home and back to work, just to get some rest...big grin...

We had a row of 10 rooms blocked off and ours was the first one that everyone passed on their way to their rooms. Not to mention we were right next to the brides maids rooms as well. I wanted to put a sign on the door "Grand Central Station", but my wife didn't go for that idea.

All in all, it was a great wedding, my daughter looked great, and we all had a great time!

If you are interested... I'm the ugly one on the left in the monkey suit:
http://www.internetmarketing-101.net/wedding5.jpg

You know it's funny, even as I attended the activities and everything, I couldn't help but think about how this all related "kind of, sort of" to running our business.

It was fun watching everyone running around, taking pictures, getting all the activities coordinated, and in general putting "total chaos" into some form of a formal, structured event that came out great, and with the end results desired.

What brought all of this together to the desired results?
Several things such as organization, relationships AND taking ACTION.
In fact, taking action was the first step to the whole event.

What if my son-in-law had not popped the question "Will you marry me?"?

Well I guess I would have been at home last weekend instead of at a wedding.
:-)

That was taking action and putting a force into motion.
That motion was met by another action that put even more forces into motion. When my daughter said yes!

Then all kinds of forces were put into motion for the future event of marriage. Hmmm maybe I should say "emotions"...grin...

Anyway point being, if you don't get up and take action then that's exactly what's going to happen. No action, no end results, no NOTHING!!!

Then after taking that action, don't fall into the trap of trying to get everything just perfect. This in itself is a form of procrastination. I watched as my daughter did this very thing, trying to get every detail just perfect. Finally she realized that wasn't going to happen. From that point forward her wedding plans fell quickly into place.

So it is with our business. If we don't take the first step, then no forces are put into motion that can become results. Then once the force is put into motion don't linger on the "little details" trying to get things perfect.

Below is an excerpt from my recent teleseminar in which Willie Crawford and Michael Green comment on that very thing.

References:
Willie Crawford:
http://www.WillieCrawford.com
Michael Green:
http://www.HowToCorp.com

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"Willie Crawford: The last thing that I wanted to remind you of is a lot of us when we are creating a product, any product we tend to think that it is not good enough for the market. I have been taught by my coach to focus on completion rather than perfection.

You can always improve on a product but even Microsoft products aren’t perfect but they do at some point push them out to the market. A lot of people set there and refine and refine and refine and they never get a product out of their hard drive because they keep working on it to much.

Gary Knuckles: That is an excellent point because with AudioWhiz with my first product, one of my questions was about taking products to market without testing. With AudioWhiz I initially did that and it became 25 products over a three-year period. I did exactly what you said, I didn’t make it perfect I just got something out there, staring promoting it, and the Lord being with me it just took off. It is all I can say. From there of course, I continually worked toward the next product.

Michael Green: I think there is a huge temptation. There are a lot of people out there who are perfectionists. That is a very, very admiral quality characteristic. There is a huge temptation not to launch your product until you not only have it copy perfect, not only product perfect, but the mini course popping up the right way exactly as you wanted it and also the auto responder that goes on for three months and so on and so forth.

That is folly, that is a way to procrastinate and never get a product out.

What I always do just initially for a couple of days I always launch a new product without the minicourse even attached. Now I know that in the first few days there are going to be interest and people are going to go to that site and I am not going to get them on my mini course.

Fine I am going to be marketing this product for several years, I hope. So the fact that I miss out on a few days is not the end of the world. What it does to me is makes me feel the development cycle of getting the product out, if something is manageable and achievable, because I feel that I can get a product out there without having to cross every T and dot every I.

It makes me feel like I can get to the end of this project. One of the worst feelings is when the project feels so big you feel that you just think you are just not going to get the thing out there. So I let it run for a few days and gradually I bounce on the bits that I feel are missing. Which might be the mini course or it might be tidying up the sales letter or whatever else it is.

But at least by not seeking for absolute perfection which I probably would do in my nature. I am forcing myself to get on with the thing and shoot the product out there. I have got the ten products completed. I have got the eleventh, which is done and also the twelfth coming right behind it within a week or two.

On both of those launches I will just launch them without mini courses. I will slap that in and probable a half dozen other things that I will want to do later on to improve the sales letter and etc. You got to get the things out. Procrastination is probably the internet markers worst enemy. I don't know what the others feel about that but I think it is the number one enemy.

Gary: Absolutely. The other thing is as you and Willie were mentioning. Be focused; don’t get spread out on several projects trying to do justice to each one of them. Try to take one of them at a time and complete it.

Michael: It comes back to this interesting question, why do successful internet marketers get so many products and then the product development dries up.

The answer is will actually the answer is once you start to produce a couple of successful products you get invited to seminars and teleseminars and you contribute toward books and so on and so forth. You are supporting all of the products that you already have and unless you are quiet savvy with it using tools and techniques like TypePilot or whatever to answer things quickly.

You suddenly find the level of support that you have to do, the number of things you are being invited to, the number of other peoples products you are being sent and ask to comment on, and so on and so forth, cuts down your product development cycle to the point where it can get to very near nil.

At some point you have to decide I am going to shut myself away and turn some of these requests down because otherwise I am never going to be able to carry on with my own products again."

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I hope you understand trying to see that every single detail is perfect, can actually be a negative rather than a positive in many cases.

Now don't get me wrong, certainly be sure the important details are correct. Just don't nit pick the little things to death.

So in summary, take some action, do something, and get that project finished. Then go back and tweak and fine tune it. But get it out the door and generating income.


Ok, so onward we go.

This coming week I'm holding another teleseminar...yeah, I know, again!

This one is a little different though, my panel will be all women marketers!!
My co-host helping me with the event is jl scott of http://www.i-Cop.org.
She is the director of the iCop organization.

I hope you consider joining me on Tuesday evening as it should be interesting as we all chat and answer questions from our listeners about marketing from a "women's point of view". Remember perception is important in marketing and these experts should reveal some great ways to spice up our marketing efforts.

I just hope these seven "Gals" take it easy on me, since I'll be the minority.

For details click below:

http://www.Gals-Night-Out.com



Thanks for joining me and my ramblings!
See ya next week, same place.
:-)



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