Internet Marketing 101
September 10th, 2003
Hello everyone;
I hope you all had a great weekend!
Check out this poll at:
http://www.sqlpronews.com/poll.php
It contains some great statistics gathered from a poll they have at:
http://www.webpronews.com
Be sure to check out these stats.
Did you know (These are a few of the 21 questions they ask):
What Promotion Tactics Work Best For You? -
Word of mouth - 35.9% (The most)
How Many eBusiness Sites Do You Own?
38.5% own 2-5 sites.
Do You Use Guerilla Marketing Tactics?
What's Guerilla Marketing? - 66.4%
Which Search Engine Do You Use?
Google 81.5%
Yahoo 6.6%
MSN 3.5%
None of the above 2.3%
Dog Pile 1.9%
Again the link is:
http://www.sqlpronews.com/poll.php
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SoBig Virus:
Well I'm still getting emails and our bandwidth is still being eaten up
by this virus. Hopefully it will cease to exist on September 10th (today),
or it is supposed too anyway.
If you are infected you can get a free tool to remove it at Symantec's
security site at the below link:
http://securityresponse.symantec.com/avcenter/
If you would like to learn more about viruses and firewalls check out
my ebook at:
http://www.hackers-ohmy.com
As always, when using or installing ANY new software such as an anti-virus
or firewall program always have a BACKUP of your data. Remember
all machines are not created equal, so what may run fine on one machine
may not be the case on another machine due to the many configurations
of various computers...grin...
Of course for the most part, commercial software does work on most computers,
but always better to be safe than sorry.
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Ok, onward we go, as you may have noticed (or not) I have changed my publishing
schedule. It's still weekly but just not on Fridays. What I'm doing is
testing various days to see if the response varies for various days. I'm
sure I'll settle on a specific day soon.
Then again I may just publish weekly, but not on a specific day, but rather
what fits my schedule better. It depends upon the response and comments...
grin...
So while I'm on the subject of testing, let me share my experience from
my last teleseminar's advertising. This time around I decided to make
it more descriptive and deviate from my usual sales page that I use. I
also used a very simple graphic for the header at the sales page, rather
than a colorful full blown graphic.
You can view it here (Yes I'm tracking this too) :
http://wetrack.it/budgetware/af.cgi?aid=38&ent=6
The results were surprising!
I had about a 50% higher conversion rate this time around. This time I
tried to make the site even more personal than I usually do, plus I went
into more details about each of the speakers and specific products and
success they have had. I included the usual bio, but I decided to take
that a step further by writing about them in the body of the sales letter
as well.
So more personal, descriptive and longer does seem to work better for
sales pages. How many times have you read this folks?
However I still have to do some more research to be sure. I do have to
take into account that one speaker alone generated 40% of the signups.
So it might not just be the sales page, it could also be attributed to
the speakers "connection" with their list as well.
Many may have signed up anyway, however I find that hard to imagine if
the sales page had been a total fluke...grin...
So again it goes back to testing.
DO YOU track your results from ads, such as clicks, sales from
those clicks, total targeted circulation of your advertising campaign
and other such details?
If not, then how do you know what is effective or what is a waste of
time?
Test, test and more testing. Then target the most effective methods from
those tests. Then test some more to see if you can beat those results.
This should be an ongoing method in your daily promotions.
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Many of you know I consider "taking action" and doing
something very important. I also consider attitude very important. If
we have a lousy attitude then how can we reflect a serious or positive
attitude in our promotions and in our dealings with others?
Geesh, I'm sure many of you have been on the bad end of an email, or conversation
with a client or customer who obviously was in a bad mood or maybe even
just had a bad attitude...grin...
With that thought in mind I want to include the the below short article
about how to get the most out of your day.
-----------------------
"7 Quick Tips To Help You Get The Most Out of Your Day"
By Kathy Gates
Professional Life Coach
www.reallifecoach.com
Copyright 2003
Every day is a gift, but some sure don't seem like it, do they?
Try these 7 tips to help you get the most out of even the wettest, hottest,
traffic-clogged, broken appliance, overdue bill, out-of-milk, loud, cranky
boss days.
1. It's not always so much what you
do, as "how" you do what you do. Seek out - via articles, newsletters,
other people -- simpler, easier, better ways to accomplish the everyday
tasks in your life.
2. Attitude is the beginning. If you
give up, nothing can possibly change. Keep trying. Keep learning. Keep
looking for your slice of the pie.
3. Be your own friend. Treat yourself
like you would treat a friend. Take care of yourself. Get enough sleep,
eat in moderation, love yourself, and be kind to yourself. Reward yourself
for a job well done.
4. Commit to stop dwelling on bad
things from the past. Playing over and over good things in the past makes
sense. It helps to motivate you. But if it hurt you, what's the point
of playing it and hurting over and over?
5. Life is fluid. Be ready to take
advantage of the good things that come your way. Could you accept a better
job or Mr/Mrs. Right into your life right now? Build your own dock, so
you can be ready when your ship comes in.
6. If you think the world is a bad
place, that's what you will see. Every day you create your life, minute
by minute, thought by thought, action by action. If you eat candy all
day, you'll be sick. If you put bad thoughts into your mind all day you'll
be sick. Feed your mind good "food".
7. Accept yourself, warts and all.
A happy life is being able to accept that you aren't perfect, and "they"
aren't perfect, and taking responsibility for how it affects those around
you. "This is my problem, and this is how I'm handling it." Others
will be encouraged by you.
============================
Professional Life Coach Kathy offers books, programs, teleclasses, workshops,
articles, and other resources to help people who are burned out, stressed
out, and fed up to get back in touch with the foundations of their life.
http://www.reallifecoach.com
============================
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I mean hey folks, I think everyday is a good day when I don't read my
name in the morning paper's obituaries for that day...
Funny thing how life goes isn't it. There are good days, bad days, and
some that fall in between...grin...
Let me relate an incident that happened last week. Right when last week's
teleseminar (paid) was starting I received an email asking if I could
let them join the event and they had a credit card and included their
phone number.
Since I was already doing the introduction live I couldn't process the
order, so I shot them the phone and access information. They emailed back
and said thanks and I could contact them for the payment information the
next day.
Ok, so I'm a "trusting type of person" and don't mind giving
people the benefit of the doubt. I emailed them the next day to see when
would be a good time to contact them, and so far no response after 6 days...
hmmm, go figure.
So NOW, I'm not sure if I am a "trusting type of person" or
a fool kind of person.
...big grin...
Even if they didn't like the event (read money back guarantee), then they
could afford me the courtesy of a reply saying so. Oh well I guess that's
one for experience I can add to my list.
Needless to say their name is etched in my memory, so now I'm waiting
for another such request in the future, or maybe a request for a JV from
them in the future...grin...
Now don't get me wrong, I have given away more than my share of my products
to people in difficult or cash crunched situations, but it was by my own
choosing. This is different...
But hey, I can live with it, if they can. I'm sure at some point in the
future I'll do it again... just not the so close future. Yep, I'm human
and have feelings too.
Of course I'll probably get an email about the time I send this out, making
me feel bad too. No they are not on this list, so I didn't mean it that
way.
:-)
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May you and your family have a very blessed week.
Thanks for joining me and my ramblings!
See ya next week.
:-)
PS: Send your comments and/or marketing questions to:
comments@InternetMarketing-101.net
Let me know if it's ok to use your comments or questions in my newsletter.
If you would like a copy in article form to run in your newsletter just
let me know...grin...
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